The genesis of this start up is the statement that in India close to 80% of the educated citizens are financially illiterate. Meaning ,when these intelligent and hard working individuals decide to retire , they are mostly clue less about their future leading to mismatch in needs and financial resources . As an example most of the individuals do not consider Retirement as an important step in their life and suddenly realize their lack of preparedness for a difficult future – causing hardship not only to themselves but to their dependents as well.

It is this challenge that we have taken upon ourselves – to secure the future of as many individuals as possible. This will help create financial awareness and literacy amongst the educated individuals. are mostly clue less about their future leading to mismatch in needs and financial resources . As an example most of the individuals do not consider Retirement as an important step in their life and suddenly realize their lack of preparedness for a difficult future – causing hardship not only to themselves but to their dependents as well.